Make it easier for promising innovations to be translated into routine care provision.
Even innovations with high potential have poor chances of making it into standard care: Potential users often does not understand the benefit of an innovation, there are no incentives for system change or it is unclear what conditions are required for implementation. That´s our starting point: we evaluate innovations like health apps, online interventions or disease-specific programmes and test them in real-world scenarios. The aim is to complement the classic evaluation processes in the healthcare sector by focusing on practical application, generating business cases and modelling its impact - thus making it easier for health care insurance companies, management companies, networks of physicians or hospitals to make selections in the complex innovations market.
The evaluation process in the Innovation Centre has multiple stages: from identifying relevant innovations to testing and scaling.
First innovations are compared and evaluated based on existing evidence and in relation to viability. In the second phase, the application, provided it is suitable, undergoes practical field tests for acceptance and benefits among selected users. If the results are promising, the third stage sees it being evaluated based on real care data and deployed in the cooperating networks of OptiMedis AG in Germany and abroad . In this phase, business models can also be developed and incentive structures changed in a way that reflect the overall benefit of an innovation for the system – and thus for patients, doctors, and health insurance providers.
An example from real life: a management company wants to provide a video interpreter solution for the insured persons in a region with high linguistic barriers. It wants to know which one of the many solutions offers the best quality and will also be well received by patients and doctors. The Innovation Centre first compares several solutions and evaluates the quality and the acceptability amongst those local stakeholders which are expected to use the salutation afterwards. The application that is most promising for the specific region is then deployed in a pilot phase, as is currently the case in the Billstedt and Horn neighbourhoods of Hamburg. Further modelling of costs and outcomes inform whether the solution can be implemented – if necessary, in a customized form and with the right incentives for use – in other regions.
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