The OptiMedis family welcomes a new European member: at the end of 2018, OptiMedis and a Belgian partner founded the OptiMedis BE BVBA company. In addition to OptiMedis, shareholders include Health as a Service BVBA as well as Karin Stephanie Genoe and Frank Walter Ponsaert, who both also share the management responsibilities. They are responsible for local implementation; OptiMedis provides support with its expertise and data analyses.
The new company is headquartered in Brussels. Activities will focus on the development and management of integrated digital healthcare networks in various Belgian regions, with a special focus on care.
The Belgian partner Karin Genoe has over 20 years of professional experience in healthcare. She has held management positions at the Flanders Red Cross and hospitals; then, she took over as head of the – up until then public – Flanders Road Safety Institute and accompanied the company’s transition into a partially privatised organisation. The second face behind the new joint venture, Frank Ponsaert, looks back at a very active political career, for example as the Chief of Cabinet at the Belgian Ministry of Health. He is seen as a pioneer in the implementation of digital solutions in healthcare.
The first contracts have already been signed for two municipalities; a third is set to join them shortly.